Since the online environment provides a wide range of strategies to promote a business, men carrying a business activity have to adapt to the constant changes that appear as numerous advertising solutions were not available in the recent past.
With the rise of the internet, more and more entrepreneurs have decided to expand their business activities in the online environment. This can be an important business strategy, considering that in June 2019 there were more than 4,4 billion internet users globally.
In order to enter the online business market, it is vital for entrepreneurs to have a website that is customized in accordance with the specifics of the respective business (an online store, a website used to present and promote the company’s operations, a blog and so on). For this, investors may purchase a domain name in a preferred jurisdiction (which can be the country of residence of the businessman or a foreign jurisdiction). Prices for a domain name vary greatly; for example, when opening a company in the Cayman Islands that operates as an online business registered with the local domain name registrars, the domain name registration fee is $39.88, while in Ireland, it depends on the selected domain name (the .eu domain name starts from EUR 5.95, while the .ie domain name starts from EUR 14.95).
At the moment, the internet is comprised of 1.95 billion websites of all types, that belong to natural persons or small/large companies. A large proportion of the businesses registered at a global level are started by men, who were traditionally involved in the business environment, but the last decades have had a positive impact on businesses registered by women. Still, the statistics show that approximately 70% of all the companies incorporated global level are founded by men, especially in fields such as construction, high-tech or manufacturing.
The manner in which a businessman should promote his company will depend on a set of factors, such as:
- the business sector in which he operates;
- the target group to which the company’s products/services are addressed;
- the capital he can invest in promoting the business.
The most successful strategies for promoting a business online.
Since the online environment provides a wide range of strategies to promote a business, men carrying a business activity have to adapt to the constant changes that appear as numerous advertising solutions were not available in the recent past. For example, a business can be promoted on the internet using social media, employing SEO methods, creating an online community or by using the promotion methods provided by search engines. Branding the business is also a recommended strategy as this will provide a simpler opportunity to reach possible clients.
Such strategies can be used even when developing a business as a single businessman. For example, men who are lawyers, doctors, dentists, photographers, and similar professions can carry a business and they can easily promote themselves in order to gain leverage from the advantages provided by the internet.
This content is sponsored by Bridgewest